On Forward — Forward Deployed AI Engineering

We go in. We learn how your business really works. We find what AI can fix. We build it. That's the whole model.

On Forward is an AI workflow agency. We apply Forward Deployed Engineering (FDE) practices: we embed inside your company, map how the work actually happens, and build custom AI systems and agents around your real operations, not a platform, not a template, not a strategy deck.

What we do

The problem we solve

The AI skills gap is the #1 barrier to enterprise AI adoption. Most companies respond with education and training instead of changing how the work gets done. On Forward is the implementation layer education can't provide: people who go inside, find what needs to change, and build systems that actually run.

Who we work with

Operationally complex mid-market companies and serious startups across the EU — teams with repetitive, knowledge-heavy workflows that haven't been automated yet. We typically work with COOs, VPs and Directors of Operations, Finance, Growth and Product who want AI implemented in the business, not just advised upon.

Case studies

Logistics: invoice-to-PO matching, 3 days a week to automatic

A 60-person logistics company was spending three days a week manually matching freight invoices to purchase orders across four systems. We built a custom AI agent that matches automatically, flags exceptions for human review, and sends a daily exceptions report. Live in six weeks.

B2B SaaS: inbound lead triage, 6–9 hours to under 4 minutes

An eight-person sales team was manually reading, categorizing and routing every inbound lead. We built an AI workflow that classifies leads in real time, scores them, and routes them to the right rep with a pre-drafted first response. Response time dropped from 6–9 hours to under four minutes.

Professional services: client reporting, 4–5 hours to 20 minutes

A professional services firm was building monthly client reports by hand, pulling data from three tools and writing commentary. We built a reporting agent that pulls the data, writes the commentary, and assembles a formatted draft for partner review. The firm took on 40% more clients without adding headcount.

Start with a conversation

Every engagement starts with a conversation about how your business actually runs. Tell us one workflow that's slow, manual, or broken — and we'll show you what it looks like running differently. Map your workflow.